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"Wise" and Food Safety

How Safe Are Wise Freeze Dried Foods?

Storeitfoods.com is pleased to feature Wise Company's selection of freeze dried foods as a part of its product listings. Recent statements, however, from another food  company, also specializing in freeze dried foods, have pointedly questioned the safety of Wise products. Wise Company, however, is quick to reveal these statements for what they are -- Falsehoods.

That is made clear in the letter reproduced below. In it, they were quite willing to name the offending party. Here, we have replaced that company name with the simple description of "the competitor."

Wise Company
April 16, 2015 


Dear Valued Customer: 

I am writing this letter to address two recent inaccurate reports released by a competitor, wherein they claim the oxygen and moisture transmission ("WVTR") levels of a number of survival food products (including Wise Company's) do not support long term shelf life claims. The facts refute their conclusions, and as the industry leader, we stand by our shelf life claims with substantive data. Unfortunately, these attacks only mislead consumers, damage industry perception, and hinder category growth. 

This form of negative advertising is nothing new for this competitor. It is disappointing that a competitor chooses to repeatedly fall back on irresponsible and negative advertising tactics under the guise of "educating the consumer." Ironically, negative advertising results in a lack of consumer trust and reduced category interest, both of which are deterrents to our collective goal of helping consumers prepare for the unexpected. We also find it interesting that these reports with erroneous claims typically occur simultaneously with the release of new products from this competitor. This time appears to be no different. 

With regards to the substance of the reports themselves, the competitor relies on data supplied by Fres-Co, a manufacturing equipment supplier and presumably a vendor of this competitor. Notably, Fres-Co is not a certified analysis laboratory and does not even list product testing as a service offered by the company on its website. Moreover, the equipment used to conduct the test is primarily intended for use in the petroleum and mining industry and is not intended for use with food products. 

Not surprising, the results released by the competitor are misleading and inaccurate. I am writing to let you know we clearly understand the effect high oxygen levels and moisture levels can have on long term shelf life, and as a result, we are meticulous in our processes and quality control. Below are some highlights of existing Wise Company quality control processes:
  • Our products consistently test at below one percent (1%) average oxygen levels, well within the industry standard of three percent (3%).
  • According to testing conducted on our pouch material by ExxonMobil (the manufacturer of our pouch material), the actual WVTR rates of our products at standard conditions (100 degrees F, 90% Relative Humidity) range from 0.002-0.003, significantly below the levels reported by the competitor and well within the range necessary to achieve our shelf life claims.
  • Wise Company pouch materials are more puncture and flexcrack resistant, and according to the above referenced ExxonMobil study, they also have a reduced environmental impact.
  • Unlike the competitor's products, Wise Company emergency products do not have gussets. In some cases, gusset points increase the WVTR and OTR rates, thus compromising the integrity of the entire pouch.
  • We conduct hourly oxygen level testing on site at our manufacturing facility to ensure consistency in our results.
  • We have partnered with best in class partner, ExxonMobil, to ensure our packaging is of the highest quality and maintains extremely low oxygen transmission rates (OTR's) and water vapor transmission rates (WVTR's) for the lifetime of the product.
  • We engage Silliker Labs, a third party internationally recognized laboratory that specializes in food safety and quality, to test our products in order to verify and confirm our internal quality testing results.
  • Our facility utilizes an Industry-leading Hazard Analysis and Critical Control Point (HACCP) program.
  • Our facility is SQF Level 2 Certified and USDA and FDA inspected and approved.
  • We conduct Employee training and ongoing education programs as well as GMP training (Good Manufacturing Practices).

Should you have any questions regarding the above matters and/or like to request additional information regarding our test results or procedures please feel free to reach out to us directly at 800-393-2570

Our first and highest priority is the safety of the consumers who use our products. We take pride in helping families prepare for the unexpected and we take this responsibility seriously. With a 99% satisfaction rate and millions of pouches sold, Wise has quickly become the nation's leader in emergency preparedness. Thank you again for choosing Wise Company. 


Aaron Jackson, 
Chief Executive Officer
Wise Company
3676 California Avenue
B100 Salt Lake City, UT 84104
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